Why Green? A Dial Rooted in Legacy

Crafted with a heritage-green dial inspired by vintage alpine aviation gauges, The Alpine honours the quiet precision of history. This is not a colour chosen for trend. It is a colour chosen for meaning.

In the early days of alpine flight, instruments were designed not for aesthetics, but for survival. Pilots navigating through snow-drenched skies needed clarity, contrast, and calm in their cockpit - and so the gauges were built with deep, matte green faces that were easy to read in harsh light and high altitudes. That green became a visual language for control, confidence, and purpose.

Today, we revisit that history with intention.

Our dial’s tone is not a bright or synthetic green, but a subdued, earthy shade - one that speaks in the language of legacy. It is the green of elevation, of wilderness, of environments that demand focus. It reflects the strength and self-discipline that sits beneath the surface of all things quietly powerful.

Just as the alpine gauges served a greater function, so too does this dial: to remind the wearer that refinement does not require noise. That subtlety, when rooted in story, becomes timeless.

For us, green is memory. It's the weight of tradition, the signal of something that has lasted - and intends to. It's the colour of time, of wealth kept rather than flaunted. The kind of wealth that whispers.

The shade we selected for The Alpine is bespoke. Balanced. Not too dark, not too light. It catches sunlight like silk, with a subtle sunburst finish that recalls the quiet glamour of 20th-century craftsmanship. No logos on the dial. No distractions. Just presence.

And that’s precisely the point.

This watch wasn’t made to compete. It was made to endure. Green was never a marketing decision. It was a legacy decision. It is, in every sense, the colour of James Fitzpatrick & Co.

A dial rooted in heritage. A beginning in green.